BRC was recently hired by the Cathedral City Fire Department to implement a digital campaign about fireworks safety for the upcoming 4th of July holiday. Cathedral City allows for the sale and use of "Safe and Sane" fireworks within the city. If the State Fire Marshal' seal is not visible on the packaging or if it leaves the ground or explodes, it's not a legal (Safe and Sane) firework in Cathedral City or anywhere in the State of California.
BRC proposed using digital advertising as a highly targeted and cost effective method to raise awareness about "Safe and Sane" fireworks for the Cathedral City Fire Department.
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